9X
Ιncrease in return on ad spend
82%
Decrease in average cost per purchase from Lookalike Audiences
570+
New purchases generated over a one-month period from lookalike audiences
Getting more with less
Foxstore.gr wanted to drive more website purchases through Facebook and Instagram in the most cost-effective way (without having to increase the marketing budget) while keeping their business profitable.
THE SOLUTION
Counting on Lookalike Audiences
The secret to scaling is using lookalike audiences instead of cold targeting. Our strategy was to create lookalike audiences based on Foxstore.gr best customers and website visitors refined by time spent on the website.
THE SUCCESS
Finding the right audience
The results achieved were impressive! The campaign, which ran for a month achieved:
- 9X increase in return on ad spend (compared to targeting cold audiences)
- 82% decrease in average cost per purchase from Lookalike Audiences (compared to the average cost per purchase from cold audiences)
- 570 + new purchases generated over a one-month period from lookalike audiences
THEIR STORY
Low Price Technology Star
Foxstore.gr is one of the largest and most well know e-commerce stores in Greece, offering branded technology products in low prices. They partnered with us to invest in digital channels, in order to make their marketing efforts more efficient.
INDUSTRY
Electronic Products & Hardware
SERVICES PROVIDED
Facebook Paid Advertising
Google Ads
E-mail Marketing
Social Page Management
Consulting
They said
"Digilex, by their hard work, managed to increase our social media presence and at the same time empowering our place in the tech market in Greece. As a rapidly growing company, we are 100% satisfied with our decision to choose Digilex as a partner. We are looking forward to more productive years together in the future. Many thanks."
They Said
"One word can describe our cooperation with Digilex. And this is creation, a word with a lot of meanings. Throughout their proposals and their business strategy, we managed to be on everyday basis clients approachable, punctuality approachable, and at the same time much more open-minded. Thank you, Alex, thank you Digilex!"
Let’s Talk Results
We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.
We will be able to advise on the best solution for your business during an initial consultation.