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MON - FRI: 09:00 AM - 10:00 PM
22X

Return on Ad Spend (ROAS)

38X

Return on Ad Spend (ROAS) from the Remarketing Campaign

3,87€

Cost per Purchase

2,18€

Cost per Purchase from the Remarketing Campaign

THEIR GOAL

Increase Conversions from Facebook Paid Advertising

Lampiris Interiors decided to take advantage of Facebook Advertising to find new customers with the aim of driving up sales at a low cost per acquisition.

THE SOLUTION

Matching ads to the customer journey

E-Shop Lampiris interiors teamed up with us, in order to create a comprehensive Facebook ad strategy that would meet its main objective of increasing online sales.

To begin, we installed the Facebook Pixel and all the necessary events along with a product catalog set up.

To find prospective customers, we created a campaign targeting a lookalike audience as well as a broad group of men and women in Greece with relevant interests. People who matched the targeting criteria saw image or carousel ads, promoting best-selling categories of the e-commerce store.

People who went on to visit the Lampiris Interiors website or added products to their cart were shown carousel format ads that focused on images of the products that they have visited or added to their cart. These images were dynamically selected from the product catalog.

THE SUCCESS

Bringing sales home

From the first month, Facebook campaigns managed to successfully attract new customers at low cost and boost purchases on the website:

  • 22X Return on ad spend
  • 38X Return on ad spend from the Remarketing Campaign
  • 3,87 Cost per purchase
  • 2,18 Cost per purchase from the Remarketing Campaign

THEIR STORY

There’s no place like home

Lampiris Interiors online store is a place to go for on-trend furniture, home furnishing, and accessories. Its collections offer customers inspiration and choices as they make their house a home. Apart from boosted posts on Facebook and Instagram, Lampiris Interiors have never tried paid advertising on Facebook before.

INDUSTRY

Homeware

SERVICES PROVIDED

Facebook Paid Advertising

They said

"Since we hired Digilex for social advertising, our sales have grown dramatically! We appreciate their expertise and attention to detail. I recommend them without any hesitation!"
Thodoris Lampiris
Owner

They said

"Since we hired Digilex for social advertising, our sales have grown dramatically! We appreciate their expertise and attention to detail. I recommend them without any hesitation!"
Thodoris Lampiris
Owner

Let’s Talk Results

We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.

Zitagroup

Matching Facebook ads to the entire customer journey resulted in 93,2% increase in Return on Advertising Spent (ROAS)

Zolotas

How we managed to increase online conversions by 87% and ROAS by 78% using Facebook Paid Advertising based on Remarketing Campaigns.

Velmahos Group

Winning quality leads with lead generation ads on Facebook while decreasing CPL (Cost per Lead)

We will be able to advise on the best solution for your business during an initial consultation.