Return on Ad Spent (ROAS)
Snatch had previously invested time and money in building a fast site, a clean design, and had tackled many technical issues regarding Search Engine Optimization best practices. Their PPC efforts had not yet produced the desired results. Their strategy was to partner with us regarding SEO and if we were successful then we would continue our efforts and be responsible for their Google Ads campaigns.
The first thing we did was to agree with the client that any proposal requires a long-term strategy. We audited the website and corrected several errors and warnings according to Google’s best practices. In the meantime, we performed keyword research on about 9 different verticals our client sold products on. For each vertical, we analyzed the keywords into 4 basic sections: Main category keywords, filter keywords, product keywords, and content keywords. This is a lengthy process but when we finished all 9 verticals, we did the following:
The success of this strategy was multidimensional. The year-to-year comparison metrics on organic traffic are the following:
And since the client relied on dynamic search ads for their PPC efforts, the ROAS of their Google Ads campaigns doubled.
The client then assigned to us the management of their Google Ads Account which is now barely profitable. The objective was to turn Google Ads a profitable and scalable channel. We audited the account, we created several conversion actions, we created a product feed, restructured the account, used Google Tag Manager for tracking advanced user actions on our pages, and created every campaign, ad group, and ad from scratch. The client agreed on a 3-month trial period and invested in all the technical implementations we asked for.
The year-to-year comparison metrics are the following:
Daily Offers & Deals
Snatch is an online multi store selling products from many different categories. Snatch had an initial strategy of running their digital marketing in-house but as time went by, they started to outsource to us their efforts in Email Marketing, Social Advertising and Reputation Management. Following our success in these responsibilities, Snatch decided to form a 2-phase plan in order to outsource the channel they struggled more: Search Engine Marketing.
Facebook Paid Advertising