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+326%

Conversions

+212.49%

Return on Ad Spent (ROAS)

+551.12%

Revenue

OBJECTIVE

Snatch had previously invested time and money in building a fast site, a clean design, and had tackled many technical issues regarding Search Engine Optimization best practices. Their PPC efforts had not yet produced the desired results. Their strategy was to partner with us regarding SEO and if we were successful then we would continue our efforts and be responsible for their Google Ads campaigns.

SEO STRATEGY

The first thing we did was to agree with the client that any proposal requires a long-term strategy. We audited the website and corrected several errors and warnings according to Google’s best practices. In the meantime, we performed keyword research on about 9 different verticals our client sold products on. For each vertical, we analyzed the keywords into 4 basic sections: Main category keywords, filter keywords, product keywords, and content keywords. This is a lengthy process but when we finished all 9 verticals, we did the following:

  • We changed the titles and description texts for all category pages according to our keyword breakdown.
  • We proposed to create filters in order to filter our products on keywords already searched by the users. We created around 1000 different filters and filter pages, 15000 different filter values, and devoted time to write titles and description texts for some of them. This way we ensured when a user visits the main category page, he will have a great many choices to filter the products and each choice contains something we already know that some users are interested in seeing.
  • We briefed the client to add a better description text to the product pages where the description text contains keywords we know users search for. We also optimized the product titles and headlines.
  • Finally, we send our client a content plan containing more than 500 blog posts to be produced. Each blog post addresses a search query we already know users search for. The idea here was to grab the user from the top-level query and then guide them on which product to buy.

SEO SUCCESS

The success of this strategy was multidimensional. The year-to-year comparison metrics on organic traffic are the following:

  • Users: +194.37%
  • Transactions: +236.45%
  • Revenue: +365.47%

And since the client relied on dynamic search ads for their PPC efforts, the ROAS of their Google Ads campaigns doubled.

PPC STRATEGY

The client then assigned to us the management of their Google Ads Account which is now barely profitable. The objective was to turn Google Ads a profitable and scalable channel. We audited the account, we created several conversion actions, we created a product feed, restructured the account, used Google Tag Manager for tracking advanced user actions on our pages, and created every campaign, ad group, and ad from scratch. The client agreed on a 3-month trial period and invested in all the technical implementations we asked for.

PPC SUCCESS

The year-to-year comparison metrics are the following:

  • Cost: +108,79%
  • Conversions: +326%
  • Cost/Conversion: -51.09%
  • Conversion Rate: +102.44%
  • ROAS: +212.49%
  • Revenue: +551.12%

THEIR STORY

Daily Offers & Deals

Snatch is an online multi store selling products from many different categories. Snatch had an initial strategy of running their digital marketing in-house but as time went by, they started to outsource to us their efforts in Email Marketing, Social Advertising and Reputation Management. Following our success in these responsibilities, Snatch decided to form a 2-phase plan in order to outsource the channel they struggled more: Search Engine Marketing.

INDUSTRY

Multi-Store

SERVICES PROVIDED

Facebook Paid Advertising

PPC Advertising

They Said

"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
Alex Ehrmann
Founder

They Said

"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
Alex Ehrmann
Founder

Let’s Talk Results

We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.

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We will be able to advise on the best solution for your business during an initial consultation.