Average Cost per Leads (CPL)
Generating quality leads
Velmahos Group main goal was to reach highly relevant audiences and ultimately secure quality business leads.
Generating Leads from already engaged audiences
We guided Velmahos Group in its first major Facebook ad Campaign. The strategy was to secure quality business leads by reaching people who showed high levels of engagement and intention while decreasing the cost per result.
The campaigns started by showing lead ads to a broad audience and a lookalike audience of people who submitted the inquiry forms, across all Facebook placements, using exclusions to find only the right kinds of people while reaching a wide audience. Although the number of leads was increasing, the problem was that the quality of the leads was not as expected.
We proposed to Velmahos Group to build a traffic campaign, optimized for landing page views in order to increase quality traffic for the main services that Velmahos Group offered. We created a custom audience of website visitors and a lookalike audience of people similar to them, showing them lead ads that invited them to submit their details in a pre-populated inquiry form. We refined our approach further by creating custom audiences of those who had recently interacted with the Facebook and Instagram Pages.
We managed to decrease cost per lead (CPL) and increase the number of quality leads for Velmahos Group.
Custom Made Design
Velmahos Group counts over 50 years of experience in the construction field in Greece. They offer a full range of renovation solutions. Their goal is to achieve the best possible result by offering integrated and functional construction solutions, tailored to the customer’s personal needs and taste. They have a highly specialized team of Interiors/Exterior Designers and reputable Engineers in order to deliver high-quality services within a bespoke timetable.
Facebook Paid Advertising
Social Page Management