76%
Increase in Conversion Rate from Social Paid Advertising
93%
Increase in Return on Advertising Spent (ROAS) from Social Paid Advertising
80%
Increase in Revenue from Social Paid Advertising
28%
Decrease in Budget Spent of Social Paid Advertising
Driving Sales From Social Media While Being Profitable.
Zita Group had only recently started to harness its social media presence to drive sales, but unfortunately the results weren’t as expected. Their goal for 2020, was to increase its Facebook and Instagram activity further to drive online sales in the most cost-effective way possible.
THE SOLUTION
Taking a “full-funnel” sales approach.
Zita Group Facebook ads Strategy was based on matching ad types, formats and audiences to different stages of the sales funnel, which would allow the business to systematically attract and engage new customers and guide them over time towards an eventual purchase.
To first attract potential customers, we ran ads with dynamically created product recommendations, which generated content views. People interested in luxury footwear and fashion, as well as lookalike audiences based on existing customers or visitors, saw these ads.
During the consideration phase, people engaged with the initial ads or visited the website then saw further ads across Facebook and Instagram.
Finally, to win sales, we personalized ads event further to people who showed an interest in the brand and its products. People who added products to cart or initiated checkout saw dynamic ads featuring the most relevant styles to their interest and tastes, along with a strong call to action.
THE SUCCESS
A perfect fit for conversions
Zita Group’s campaign results represented a giant step in the right direction. Between January and December, the business’ consistent approach considerably increased overall online sales, achieving the following:
- 76% increase in Social Ads Conversion Rate
- 93,2% increase in Social Ads Return on Advertising Spent (ROAS)
- 80% increase in Sales from Facebook and Instagram
- 28% decrease in Social Ads Budget Spent
THEIR STORY
Footwear with finesse.
ZITA GROUP was established in 2005. It is a purely third generation Greek company in the shoe industry. The company offers luxury high quality products and has developed a strong product portfolio with modern fashion trends, addressed to a wide range of high demanding clients, oriented to high quality and excellent services. The company specialized in the design and production of PRIVATE LABEL collection for some of the biggest retailer groups and chains. Their design flair and experience are the key factors that position Zita Group among the pioneers of the industry.
INDUSTRY
Footwear
SERVICES PROVIDED
Facebook Paid Advertising
PPC Advertising
Social Page Management
Consulting
They said
“We have entrusted Digilex to plan our digital marketing strategy and had great results in all areas in less than a year. They have been flexible in their approach and adapted to the needs of our brands, always looking for ways to improve our online business. It’s a pleasure to work with this team.”
They said
“We have entrusted Digilex to plan our digital marketing strategy and had great results in all areas in less than a year. They have been flexible in their approach and adapted to the needs of our brands, always looking for ways to improve our online business. It’s a pleasure to work with this team.”
Let’s Talk Results
We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.
We will be able to advise on the best solution for your business during an initial consultation.