+310%
Αύξηση Παραγγελιών
+1.410%
Αύξηση Τζίρου
+736.04%
Αύξηση στην Απόδοση των Διαφημίσεων (ROAS)
Η εταιρεία Pro-Rack ήθελε να αρχίσει να επενδύει στο online marketing έχοντας ως κύριο στόχο την κερδοφόρα ανάπτυξη της επιχείρησης. Ήθελε να ξεκινήσει με χαμηλό προϋπολογισμό και να τον προσαρμόσει ανάλογα μελλοντικά, χρησιμοποιώντας έσοδα που θα προέρχονταν από τις διαφημιστικές καμπάνιες, για να αυξήσεις τις διαφημιστικές δαπάνες.
STRATEGY
Phase 1: The client already started to advertise the business on its own, so when we signed our contract, we had little time to produce the desired results. Since we had technical and budget limitations, we agreed on a 3-month testing period where we would evaluate our plan.
We started by running one major campaign promoting all the different shelving solutions. We then added a Display Remarketing campaign promoting different shelving categories according to the user’s behavior. We continued by targeting similar audiences to their buyers and finally, we added a Search Remarketing campaign.
Phase 2: The numbers were much better than the ones we encountered so we signed a yearly contract to continue our services. We then started migrating our campaign bidding options from enhanced CPC to automated bidding and worked with the client on various conversion rate optimization issues. We also noted the technical limitations and suggested a total redesign of the website.
Η ΕΠΙΤΥΧΙΑ
Our year-on-year comparison numbers are:
- Cost = +80.46%
- Conversions = +310%
- Conversion Rate = +235.02%
- Revenue = +1410.27%
- ROAS = +736.04%
ΕΠΟΜΕΝΑ ΒΗΜΑΤΑ
The client decided to invest in redesigning their e-commerce site in order to give us more tools and technical resources to better do our job and to continue the year-on-year growth.
Η ΙΣΤΟΡΙΑ ΤΟΥΣ
Pro-Rack is a company selling professional shelving solutions. They have a variety of different shelving solutions applicable from warehouses to brick-and-mortar stores. They have recently invested in an entry-level e-commerce site and want to exploit the online channel to help them extend their audience and increase sales. They rely on store visits and telephone orders.
ΚΛΑΔΟΣ
Shelving Solutions
ΥΠΗΡΕΣΙΕΣ
Facebook Paid Advertising
PPC Advertising
Social Page Management
They said
"I was delighted by Digilex's approach from the early stages of our cooperation. Their professionalism, resourcefulness and passion towards their job immediately produced results for my business and those results keep getting better as our cooperation progresses making this a meaningful partnership for my business."
They said
"I was delighted by Digilex's approach from the early stages of our cooperation. Their professionalism, resourcefulness and passion towards their job immediately produced results for my business and those results keep getting better as our cooperation progresses making this a meaningful partnership for my business."
Let’s Talk Results
We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.
We will be able to advise on the best solution for your business during an initial consultation.