Return on Ad Spend (ROAS)
Their goals and main objectives were to achieve profitable growth from each channel. After the success of the SEO + Google Search Ads long term strategy, they wanted to dip their feet into Google Shopping. Snatch sells a variety of branded and non-branded products and we considered Google Shopping to be an ideal channel for promoting these products, especially the non-branded ones.
Since we helped them and they invested in writing content for their products and optimizing their product title according to actual searches made from the users, it was straightforward to invest in creating a product feed for Shopping ads which will already be slightly optimized. We were reluctant to further invest in custom labels and started with a small amount of daily budget. We agreed with the client that we should start with a single campaign and if we meet our ROAS goals then we will proceed in scaling this type of advertising.
Snatch Google Shopping campaigns started with a double-digit ROAS, well above their break-even ROAS and in just four months, the client increased their budget X44 times, still maintaining a double-digit ROAS.
Daily Offers & Deals
Snatch.gr is an e-commerce site that started as a flash sales site – with three 24-hour deals per day and is now an online multi-store selling products from various different categories. They have invested heavily in a 360-marketing strategy having a strategy for all different digital marketing sales channels.
Facebook Paid Advertising