>10
Return on Ad Spend (ROAS)
>75.000€
Revenue
Their goals and main objectives were to achieve profitable growth from each channel. After the success of the SEO + Google Search Ads long term strategy, they wanted to dip their feet into Google Shopping. Snatch sells a variety of branded and non-branded products and we considered Google Shopping to be an ideal channel for promoting these products, especially the non-branded ones.
THE SOLUTION
Since we helped them and they invested in writing content for their products and optimizing their product title according to actual searches made from the users, it was straightforward to invest in creating a product feed for Shopping ads which will already be slightly optimized. We were reluctant to further invest in custom labels and started with a small amount of daily budget. We agreed with the client that we should start with a single campaign and if we meet our ROAS goals then we will proceed in scaling this type of advertising.
THE SUCCESS
Snatch Google Shopping campaigns started with a double-digit ROAS, well above their break-even ROAS and in just four months, the client increased their budget X44 times, still maintaining a double-digit ROAS.
- ROAS > 10
- REVENUE > 75.000€
THEIR STORY
Daily Offers & Deals
Snatch.gr is an e-commerce site that started as a flash sales site – with three 24-hour deals per day and is now an online multi-store selling products from various different categories. They have invested heavily in a 360-marketing strategy having a strategy for all different digital marketing sales channels.
INDUSTRY
Multi-Store
SERVICES PROVIDED
Facebook Paid Advertising
PPC Advertising
They Said
"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
They Said
"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
Let’s Talk Results
We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.
We will be able to advise on the best solution for your business during an initial consultation.