Brand Overview
Founded in 2011, MaxCarpet was created with a clear mission: to offer flooring products directly from factories to the end consumer, eliminating intermediaries and delivering competitive pricing without compromising quality.
After several years of successful online operation, the brand reached a turning point. Technical limitations, UX inefficiencies, and performance constraints were holding back further growth. To support the next phase of expansion, MaxCarpet decided to fully redesign and relaunch its e-commerce presence — not just visually, but strategically.
The goal was to transform the website into a high-performing, conversion-driven sales platform, capable of supporting both organic growth and performance marketing at scale.
Awards
The Challenge
Selling flooring products online is inherently complex.
Customers often need:
- Custom dimensions
- Clear pricing logic
- Confidence before purchasing high-consideration products
At the same time, MaxCarpet operates in a highly seasonal market, where demand fluctuates significantly throughout the year.
The relaunch needed to address multiple challenges at once:
- Improve overall UX and usability
- Simplify the checkout experience
- Clearly communicate value and differentiation
- Support flexible merchandising based on seasonality
- Increase online orders, revenue, and conversion rate
- Strengthen organic performance alongside paid channels
Our Approach
Website Redesign: Built for Usability & Conversion
While respecting the existing brand identity, the new website was designed with a clean, minimal aesthetic, putting usability and clarity at the center of the experience.
Key UX and structural improvements included:
- A two-level Mega Menu, allowing users to reach any core category with a single click
- Clearly structured homepage sections highlighting:
- Popular categories
- New arrivals
- Promotional and seasonal products
- Flexible content blocks enabling fast promotion of products or categories based on demand
Navigation was simplified, friction was reduced, and the path to purchase became noticeably shorter.
Custom Feature: “Carpet Made to Measure”
One of MaxCarpet’s strongest USPs is the ability to offer custom-sized products.
This feature was fully reimagined and integrated into the product pages.
Users can:
- Select the product they want
- Enter custom dimensions (length & width in cm)
- Instantly see the final price calculated in real time
- Complete the purchase with a single click
This functionality removed uncertainty, increased transparency, and played a critical role in improving conversion rates — especially for higher-value products.
Performance Marketing Strategy
Meta Ads: Full Funnel Activation
On Meta, we implemented a complete full-funnel strategy, aligned with the new site structure.
- Awareness campaigns introduced the brand and its value proposition to new audiences
- Consideration campaigns (Traffic, Engagement, Video Views) helped build intent and create high-quality Custom Audiences
- Conversion & Catalogue Sales campaigns targeted:
- Website visitors
- Engagers
- Lookalike audiences
- Dynamic Remarketing campaigns re-engaged users who showed interest but did not complete a purchase
To support data accuracy and scale:
- Conversion API was fully implemented
- Product feeds were optimized using custom labels (profitability, stock, category, pricing)
Google Ads: Intent Meets Automation
Google Ads focused on capturing high-intent demand and supporting scalable growth.
- Paid Search campaigns covered core product categories
- Performance Max campaigns were deployed to maximize reach and conversion volume
- Smart Bidding strategies (Maximize Conversions, Target ROAS, Maximize Conversion Value) were applied across campaigns
- Ads were enhanced using:
- Responsive Search Ads
- Responsive Display Ads
- Optimized copy, CTAs, and extensions to improve CTR
Product feeds were further optimized through DataFeedWatch, ensuring clean, structured input across platforms.
Results
The impact of the redesign and relaunch was visible almost immediately.
Overall Website Performance
- +80.22% increase in Conversion Rate
- +15.73% increase in Online Orders
- +9.87% increase in Pages per Session
- +29.18% increase in Average Session Duration
User engagement improved significantly, indicating stronger intent and better usability.
Organic Performance
Organic traffic benefited directly from the improved structure and UX:
- +75% increase in Organic Orders
- +116.88% increase in Organic Revenue
- +64.48% increase in Organic Conversion Rate
In shorter comparison periods, organic growth was even more pronounced, with conversion and revenue increases exceeding 300%.
Meta Ads Performance
Meta Ads performance strengthened alongside the new site experience:
- +19.49% increase in ROAS year-over-year
- +25% increase in Online Orders
- +67% increase in Revenue
In sequential comparisons following the relaunch:
- ROAS increased by over 500%
- Revenue grew by nearly 250%
key takeaway
MaxCarpet’s relaunch proves that meaningful e-commerce growth does not come from isolated changes.
By combining UX-focused redesign, custom product functionality, structured performance marketing, and data-driven optimization, the brand transformed its website into a scalable sales engine.
The result was not just better numbers — but a platform capable of supporting long-term growth, seasonality, and performance-driven decision making.
Testimonial
“After 10 years of cooperation with many internet marketing companies, we come to conclusion that company digilex consists with excellent professionals with knowledge and experience in the field. It is a pleasure for us to work with this company. Value for money.”
ecommerce manager
