Return on Ad Spend (ROAS)
Pro-Rack wanted to start investing in online marketing and their main objective is the profitable growth of their business. They wanted to start with a low budget and adjust it accordingly by using revenue coming from advertising efforts to increase their advertising spend.
Phase 1: The client already started to advertise the business on its own, so when we signed our contract, we had little time to produce the desired results. Since we had technical and budget limitations, we agreed on a 3-month testing period where we would evaluate our plan.
We started by running one major campaign promoting all the different shelving solutions. We then added a Display Remarketing campaign promoting different shelving categories according to the user’s behavior. We continued by targeting similar audiences to their buyers and finally, we added a Search Remarketing campaign.
Phase 2: The numbers were much better than the ones we encountered so we signed a yearly contract to continue our services. We then started migrating our campaign bidding options from enhanced CPC to automated bidding and worked with the client on various conversion rate optimization issues. We also noted the technical limitations and suggested a total redesign of the website.
Our year-on-year comparison numbers are:
The client decided to invest in redesigning their e-commerce site in order to give us more tools and technical resources to better do our job and to continue the year-on-year growth.
Pro-Rack is a company selling professional shelving solutions. They have a variety of different shelving solutions applicable from warehouses to brick-and-mortar stores. They have recently invested in an entry-level e-commerce site and want to exploit the online channel to help them extend their audience and increase sales. They rely on store visits and telephone orders.
Facebook Paid Advertising
Social Page Management