Increase in Conversions
Increase in Revenue
Increase in ROAS
Ringing up sales
Zolotas primary goal was to increase online sales and also wanted to strengthen overall brand awareness in Greece.
Making every interaction count
Our initial and most difficult accomplishment was to convince Zolotas Marketing team that we should follow a yearly based advertising plan on Facebook and not only focus on Seasonal Campaigns. We explained that this would definitely increase their budget spent on Facebook Advertising, but on the other hand, this would for sure increase awareness for the brand, traffic to their website, and the most considerable, these visitors would “populate” important events on their website, that we could be able to use for Remarketing campaigns.
Our approach was based on the fact that only 2% of online store visitors convert to sales on their first visit, especially when we are talking about a high-end jewelry e-commerce store. That means that the other 98% either never convert or are converting on later visits.
The first step was to create ads based on the most popular product categories, that would be able to be purchased online, using compelling copy, text overlays to call out product features, and hard-to-resist incentives like free shipping. These photo and video ads, as well as ads in carousels, collection, and instant experience format, were shown to a very specific targeted audience based on income, job descriptions, age, and who were interested in jewelry, luxury fashion, and accessories. The goals of the ads above were to:
The second but most major step was to make sure that Zolotas high-end Jewelry remained unforgettable. We have already found new high-potential audiences, so what we did was to use Dynamic Facebook Ads optimized for purchases, in order to target these audiences with personalized ads, boosting conversions and having an overall Remarketing Campaign ROAS of 12X.
Zolotas decision to increase its Facebook advertising budget and keep running campaigns throughout the year, along with our carefully planned Facebook Ad Strategies successfully attracted new customers while increased online sales. By the end of the year our campaigns managed to achieve:
Making History since 1895
Zolotas House of Jewels has been making history since 1895. The mission of Zolotas House is the enhancement of the endless Greek cultural heritage in the world of modernization. And a piece of jewelry is just a magical object that travels indestructible in time, allowing the implementation of such a mission. Zolotas philosophy is to honor beauty through a combination of precision craftsmanship together with the fabulous memories inherited from Classic Greek Art and innovations.
Facebook Paid Advertising